THE CORRELATION BETWEEN CUSTOMER MOTIVATION AT DEWI SRI WASTE BANK AND THE INCENTIVE OF DRIVING LICENSE PROVISION

Waste management remains a serious concern in Indonesia due to the increasing
volume of waste. Waste banks have emerged as a community-based waste
management solution by providing incentives for customers. One of the innovations
at Dewi Sri Girinata Waste Bank is the “Waste for Driving License” program,
which offers recommendations for obtaining a driving license (SIM) for active
customers. This study aims to analyze the correlation between customer motivation
and the provision of driving license incentives at Dewi Sri Waste Bank.
This research used a quantitative method with a cross-sectional approach. A
sample of 76 respondents was selected through random sampling from a total
population of 319 active customers. The research instruments used were the SWQ
(Stott and Walker Questionnaire) and documentation of driving license incentive
achievements. Data were analyzed using the chi-square test with a significance
level of α = 0.05.
The results showed that the majority of customers had a high level of motivation
(71.4%), and most (62%) had received the driving license incentive. Statistical
analysis indicated a significant correlation between customer motivation and the
provision of driving license incentives (p-value = 0.041).
It can be concluded that the higher the customer motivation, the greater the
opportunity to obtain the driving license incentive. Dewi Sri Waste Bank is advised
to continuously enhance customer motivation through educational programs and
innovations tailored to community needs.